I learnt an awful lot from Tub, (mostly what not to do), but it taught me a lot about building a brand and a product people love.

How many problems could we solve if businesses applied their considerable intelligence and resources to doing that?

Where on earth do you start?

If you’re anything like me you’re feeling stressed and depressed about the state of our planet. Almost every day, people who pop into our Christchurch factory store spill their fears for the future, and whether we will have one.

Arsenic, lead and snake venom are all 100 per cent natural, but I bet you wouldn’t dare apply them to your body.