Brianne West

Hi! I'm Brianne.

Environmentalist & Social Entrepreneur

I help purpose-led entrepreneurs start and scale enterprises that solve some of the biggest problems we face.
I am a New Zealand entrepreneur and founder of Ethique – a regenerative beauty brand founded in Aotearoa New Zealand and now sold in over 22 countries, in more than 8000 stores.
I was named a ‘ Top 100 Global Thinker’ by Foreign Policy magazine in 2016, the 2019 NZ EY 'Young Entrepreneur of the Year' and the One Young World's Entrepreneur of the Year in 2020.
I am passionate about protecting and restoring our environment and I believe that business should benefit everyone involved, from suppliers, to the team - not just shareholders.

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Most Recent Blogs

If someone is hell bent on a business, but is out of ideas, I always suggest trying (and bear with me, it’s about to get cringey), to make the world a better place.


Let's explore the nine essential first steps to kick-start your biz along with the pros, cons, and insider tips for each stage. Ready to dive in? Let's get cracking!


Where on earth do you start?

If you’re anything like me you’re feeling stressed and depressed about the state of our planet. Almost every day, people who pop into our Christchurch factory store spill their fears for the future, and whether we will have one.

Arsenic, lead and snake venom are all 100 per cent natural, but I bet you wouldn’t dare apply them to your body.


“Brianne has been monumental in the growth of not only my business but my self development too. She is a brilliant listener and gives just the right amount of input that helps me think and take action. Brianne communicates in a direct and clear way, making our mentor sessions productive and incredibly enjoyable.

Kate Hall

Ethically Kate

"We were lucky enough to have Brianne West (founder of Ethique) as our mentor during the Soda Inc Lift program. Our experience with Brianne was fantastic, we really appreciated her friendly and candid communication and will be forever grateful for the contacts and knowledge that she generously shared with us. She truly is the sustainability queen and has helped us understand how to create a purpose driven brand."

Milli & Jenni


"Brianne comes to the session open and willing to share her vast experience with you! It’s rare to have access to a successful CEO who is willing to spend her time with earlier-stage entrepreneurs. It was a delightful session!"


Zoe Goes

Current Projects


My Travel Tips

A series of blog posts that will help you get started on world traveling