Brianne West

Kia ora! I'm Brianne.

Environmentalist & Social Entrepreneur

I help ethical entrepreneurs start and scale enterprises that solve big social and environmental problems.
I also help you figure out the real world of sustainability.
Or, as I like to say, sustainability without the BS.

I am the founder and former CEO of Ethique.
My new start-up Incrediballs is now taking the plastic-free revolution to the drinks industry!

I have been lucky enough to have been awarded many awards, like the EY Young Entrepreneur of the Year and named as a Blake Leader.

But most importantly, I am passionate about protecting and restoring our environment and I believe that business should benefit everyone involved, from suppliers, to the team - not just shareholders.

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It turns out, I really like podcasting. So I've started two.

Enter "Now, That's What I Call Business" – a podcast that dive deeps into the world of sustainable entrepreneurship, diarizing my new startup journey with Incrediballs, and offering insights into building a brand that's both profitable and planet-friendly.

"Now, That's What I Call Green" is your compass in the vast landscape of (actual) sustainability. From debunking myths to sharing actionable insights, this podcast is for those eager to navigate the green revolution.

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Swipe right to see the things I'm working on now.


My newest plastic-free startup. Welcome to the next revolution in drinks…
The plastic-free drink concentrate. All the taste, none of the waste. Incrediballs is launching in May.

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Business, but Better

A free education hub to help you start and scale ethical businesses that change the world. Over 50+ modules & worksheets  to help grow your business (and there's mentoring too!).

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A business consultancy, accelerator, and investment fund based in Aotearoa, New Zealand. . We grow and scale ethical product brands with the potential to change the world.

How we can help you

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Most Recent Blogs

If someone is hell bent on a business, but is out of ideas, I always suggest trying (and bear with me, it’s about to get cringey), to make the world a better place.

The latest sad news is that “chicken-free chicken” start-up Sunfed is closing its doors. So what happened?!

I made a boatload of mistakes as the CEO of Ethique, and I'm here to tell you about every single one.

If you’re anything like me you’re feeling stressed and depressed about the state of our planet. Almost every day, people who pop into our Christchurch factory store spill their fears for the future, and whether we will have one.

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“Brianne has been monumental in the growth of not only my business but my self development too. She is a brilliant listener and gives just the right amount of input that helps me think and take action. Brianne communicates in a direct and clear way, making our mentor sessions productive and incredibly enjoyable.

Kate Hall

Ethically Kate

"We were lucky enough to have Brianne West (founder of Ethique) as our mentor during the Soda Inc Lift program. Our experience with Brianne was fantastic, we really appreciated her friendly and candid communication and will be forever grateful for the contacts and knowledge that she generously shared with us. She truly is the sustainability queen and has helped us understand how to create a purpose driven brand."

Milli & Jenni


"Brianne comes to the session open and willing to share her vast experience with you! It’s rare to have access to a successful CEO who is willing to spend her time with earlier-stage entrepreneurs. It was a delightful session!"


Zoe Goes


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