Brianne West

Hi! I'm Brianne.

Environmentalist & Social Entrepreneur

I am a New Zealand entrepreneur and founder of Ethique – the world’s most sustainable beauty brand now sold in over 20 countries, in more than 4000 stores.
I was named a ‘ Top 100 Global Thinker’ by Foreign Policy magazine in 2016, the 2019 NZ EY 'Young Entrepreneur of the Year' and the One Young World's Entrepreneur of the Year in 2020.

I am passionate about protecting and restoring our environment and I believe that business should benefit everyone involved, from suppliers, to the team - not just shareholders.

Current Projects


My Travel Tips

A series of blog posts that will help you get started on world traveling

Latest Posts

Most Recent Blogs


The first of October 2020 was our eighth birthday! Eight years ago, today, I started Ethique in my tiny kitchen, in my tiny flat in Christchurch, New Zealand.

Is the wooden option always the most sustainable?

These words are used interchangeably but do not in fact mean the same thing. These terms are used on products to mean that a product will do no harm to the environment.But this isn’t strictly true.

Today, June the 21st, is International Climate Change Day. Today also kicks off National Volunteering Week here in New Zealand.

I don’t think I need to sum up the last few months. We’ve all been glued to our newsfeeds, have read the headlines, and have seen the chaos unfolding in countries around the world.