Brianne West

Hi! I'm Brianne.

Environmentalist & Social Entrepreneur

I am a New Zealand entrepreneur and founder of Ethique – the world’s most sustainable beauty brand now sold in over 20 countries, in more than 4000 stores.
I was named a ‘ Top 100 Global Thinker’ by Foreign Policy magazine in 2016, the 2019 NZ EY 'Young Entrepreneur of the Year' and the One Young World's Entrepreneur of the Year in 2020.

I am passionate about protecting and restoring our environment and I believe that business should benefit everyone involved, from suppliers, to the team - not just shareholders.

Current Projects


My Travel Tips

A series of blog posts that will help you get started on world traveling

Latest Posts

Most Recent Blogs

I learnt an awful lot from Tub, (mostly what not to do), but it taught me a lot about building a brand and a product people love.

Nine years ago, I had a microwave, a pink mixing bowl, and a goal to save one million plastic bottles by 2020. 


Where on earth do you start?

If you’re anything like me you’re feeling stressed and depressed about the state of our planet. Almost every day, people who pop into our Christchurch factory store spill their fears for the future, and whether we will have one.

Arsenic, lead and snake venom are all 100 per cent natural, but I bet you wouldn’t dare apply them to your body.