Brianne West

Kia ora! I'm Brianne.

Environmentalist & Entrepreneur

I am using business to try and make the world a better place. (I also help you figure out the real world of sustainability. And there are some cute animals.)
I truly believe that to change the world, we need to change 'business as usual', to be less exploitative to people and planet. And yes, it can still be profitable. I know, I sold my ethical enterprise 'Ethique for nearly $100m in 2020.
And now my new start-up Incrediballs is now taking the plastic-free revolution to the drinks industry.

I am also extremely honoured to sit on the board of trustees at WWF and help them with their conservation and regeneration missions.

I am passionate about protecting and restoring our environment and I believe that business should benefit everyone involved, from suppliers, to the team - not just shareholders.

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It turns out, I really like podcasting. So I've started two.

Enter "Now, That's What I Call Business." If you want to build a business that changes the world, this is the podcast for you.  Come with me as I build Incrediballs. Go behind the scenes into building another global purpose-led company. How do you get investment? How do you start exporting? Is it normal to be this stressed? And how do you build a brand people love? Listen in, because the only way we will change the world, is by changing the way we do business. (And yes, it's still profitable.)

"Now, That's What I Call Green" busts myths, shares the science, and talks about the amazing world we live in (with lots of cute animals). Does rewilding help? But what can I do? Are electric cars better? Is it too late to do something about climate change? Why don't sharks have bones? For those curious about the environment and eager to make a difference, tune in for a non-judgmental, evidence-based approach that is all about progress over perfection.

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My newest plastic-free startup. Welcome to the next revolution in drinks…
The plastic-free drink concentrate. All the taste, none of the waste. Incrediballs is launching in May.

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Helping other businesses

As I keep saying... the way to change the world is hthrough business. Because clearly, waiting forpoliticians to act hasn't got us far.

So I volunteer a lot of my time helping other founders and entrepreneurs building mission-driven ethical businesses.
I do this through the free education hub Business, but Better, and the accelerator & investment fund, Insprie.

Business, but Better is a free education hub to help you start and scale ethical businesses that change the world. Over 50+ modules & worksheets  to help grow your business (and there's mentoring too!).

Insprie is a business consultancy, accelerator, and investment fund based in Aotearoa, New Zealand. . We grow and scale ethical product brands with the potential to change the world.

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Most Recent Blogs

Well, it’s 2024, and I’m sure you’ve seen loads of “prediction” posts and videos already but, well, what is one more?

The latest sad news is that “chicken-free chicken” start-up Sunfed is closing its doors. So what happened?!

I made a boatload of mistakes as the CEO of Ethique, and I'm here to tell you about every single one.

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