Brianne West

Kia ora! I'm Brianne.

Environmentalist & Social Entrepreneur

I help purpose-led entrepreneurs start and scale enterprises that solve meaningful social and environmental problems.
I am an entrepreneur and founder of Ethique – a regenerative beauty brand founded in Aotearoa New Zealand and now sold in over 22 countries, in more than 8000 stores.

My new start-up Incrediballs is now taking the plastic-free revolution to the drinks industry!

I was named the 2019 NZ EY 'Young Entrepreneur of the Year' and the One Young World's Entrepreneur of the Year in 2020 as well as a Blake Leader in 2022 and inducted to the Women Entrepreneurs Hall of Fame in 2023.

I am passionate about protecting and restoring our environment and I believe that business should benefit everyone involved, from suppliers, to the team - not just shareholders.

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My newest plastic-free startup. Welcome to the next revolution in drinks…
The plastic-free drink concentrate. All the taste, none of the waste. Incrediballs is launching in May.

Tell me more!

Business, but Better

A free education hub to help you start and scale ethical businesses that change the world. Over 50+ modules & worksheets  to help grow your business (and there's mentoring too!).

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A business consultancy, accelerator, and investment fund based in Aotearoa, New Zealand. . We grow and scale ethical product brands with the potential to change the world.

How we can help you

Podcast: Now, That's What I Call Business

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Most Recent Blogs

If someone is hell bent on a business, but is out of ideas, I always suggest trying (and bear with me, it’s about to get cringey), to make the world a better place.


Where on earth do you start?

If you’re anything like me you’re feeling stressed and depressed about the state of our planet. Almost every day, people who pop into our Christchurch factory store spill their fears for the future, and whether we will have one.

Arsenic, lead and snake venom are all 100 per cent natural, but I bet you wouldn’t dare apply them to your body.


“Brianne has been monumental in the growth of not only my business but my self development too. She is a brilliant listener and gives just the right amount of input that helps me think and take action. Brianne communicates in a direct and clear way, making our mentor sessions productive and incredibly enjoyable.

Kate Hall

Ethically Kate

"We were lucky enough to have Brianne West (founder of Ethique) as our mentor during the Soda Inc Lift program. Our experience with Brianne was fantastic, we really appreciated her friendly and candid communication and will be forever grateful for the contacts and knowledge that she generously shared with us. She truly is the sustainability queen and has helped us understand how to create a purpose driven brand."

Milli & Jenni


"Brianne comes to the session open and willing to share her vast experience with you! It’s rare to have access to a successful CEO who is willing to spend her time with earlier-stage entrepreneurs. It was a delightful session!"


Zoe Goes